Blue Odin Blog
Practical resources for improving WooCommerce sales, order value, repeat purchases, and campaign performance.
2022
The ecommerce world is a trillion-dollar market. Want to get your share of this massive pie? Then learn how to sell like a pro! I know this is easier said than done, so in today’s blog post, we’ll cover the most important techniques to help you sell like a pro via your ecommerce website. These...
2022
Email marketing is one of the most profitable and cost-effective ways to make money online. How profitable? Imagine making $42 in sales for every $1 spent – that’s a 4100% return on your investment! We didn’t pull these numbers out of thin air; they’re based on a study done by DMA UK. So, how do...
2022
It’s normal to feel threatened by ecommerce competition. But don’t let it get in the way of your store’s success. Instead, think of what you’ll reap when you do succeed – the knowledge that your product or service is solving real problems, financial rewards for everyone in your team, the satisfaction of achieving your goals,...
2022
What’s the first thing that comes to mind when someone asks you how to increase sales and revenue without spending extra cash on marketing? If you answered increasing the average order value (AOV), you’re correct! Generating sales by attracting new customers may seem like the fastest route to explosive growth. But it also requires money...
2022
New customers are great, but you know what's even better? Repeat customers. These are customers who have purchased from you before who would gladly buy from you again! So, how exactly do you turn first-time customers into repeat customers? Scroll down as we've got several tips lined up for you in this blog post. Why...
2022
Got a new product launch coming up? Whether it’s your first ever ecommerce product or your hundredth, it’s always exciting (and nerve-wracking, if we’re being honest) to bring a new product to market! So, how do you drive traffic and get sales after launching a new product? Well, product development is the first step, followed...
2022
Ecommerce dashboards look pretty cool, don't they? Complex data is simplified into visually appealing graphs, charts, and tables, helping managers and CEOs take their business to the next level. There’s no shortage of ecommerce dashboards to choose from. To begin with, your ecommerce platform of choice (e.g. Shopify, WooCommerce) most likely has a basic built-in...
2022
What’s your favorite online marketing strategy for 2022? Social media marketing is fun, that’s for sure. SEO takes time, but it can help you get free search engine traffic when done right. PPC may give you faster results but can be a serious money drain. Email marketing, on the other hand, does take a lot...
2022
A successful email marketing campaign for e-commerce businesses involves a lot of planning. For instance, you need to write copy that will resonate with your readers, design eye-catching graphics, and figure out compelling calls to action and email subject lines. But there's one thing some marketers forget about - email deliverability. You can write...
2022
Wouldn't it be nice if every person visiting your website makes a purchase? Well, we can all dream, can't we? But unfortunately, a 100% conversion rate is practically impossible, especially among first-time visitors. Consumers understandably want to get more information about new products and services before adding anything to their cart. They also want to...
2021
Starting an online business is easy enough – or so most people think. There’s no shortage of beginner-friendly website builders out there, so anyone can build an attractive ecommerce store in minutes. But for you to actually MAKE IT and SUCCEED in the ecommerce world, you need to have a solid system in place. A...
2021
Do you monitor your email list? If so, how many subscribers have not opened your emails in the last 3-6 months? Email list hygiene is important, so in this blog post, we’ll share a few different ways to use email marketing to re-engage your inactive customers. Can inactive email subscribers hurt your business? Having a...
2021
Don’t you just love it when people return to buy your products or avail of your services again and again? But factors like competition and poor customer experience can make people leave at the drop of a hat. In this article, we’ll share tips on how to use email for customer retention, so you can...